THE BRIEF

We collaborated with CAT for the launch of their ‘Go Boldly’ campaign, creating in-store executions for schuh stores across the UK. Highlighting the power of individuality, the campaign focuses on “Earthmovers”, people with a unique bold spirit and passion, which sets them apart from the masses. 

THE SOLUTION

We designed industrial inspired displays incorporating the roots of the brand using raw materials to create a bold backdrop for the boots. To highlight the importance of the campaign message we used screens haloed in neon lighting which promoted the brand’s partnership with key influencers. Throughout the stores we designed, produced & installed a variety of 2D and 3D executions to increase awareness of the campaign, encouraging consumers to explore their own individuality.

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