THE BRIEF

Hudson London has been creating high quality footwear for men and women from its capital home, for over two decades. We were entrusted with the brand’s first installation at Schuh’s flagship Oxford Street store, working with the client to design, produce and install a 3D stage to promote their men’s A/W footwear range. It was paramount that we promoted both the high quality and affordability of Hudson’s products in the display, ensuring the experience of the display was both premium and accessible.

THE SOLUTION

Taking inspiration from the brand’s impressive showrooms, we crafted Douglas Fir wood into display shelving to showcase the new A/W range. A gallery style wall was curated to display the process each Hudson shoe goes through to create their unique and high grade finished product. Premium quality brass was used on the mirror and shelving rods throughout the display, contrasting against a clean concrete backdrop to focus the consumers eye on the shoes.

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