To promote the launch of the exclusive shoes we vinyl wrapped the entire Neal Street store with a pony hair effect worked into Van’s signature checkerboard print. To draw attention to the store window, we recreated a sketched version of Neal Street with the Offspring store highlighted at the central point, displaying the two exclusive shoes on raised plinths.
Offspring’s 20th anniversary logo was used throughout the collaboration; inside the Neal Street store, wrapping the entire floor and on the point of sale units which reflected the window display. We designed the point of sale units to be easily installed within 13 Offspring stores across the UK. We also created and produced gifts with purchase to tie the entire campaign together; including tote bags embossed with the anniversary logo, patches of the exclusive shoes and stickers with the window display sketches.