THE BRIEF

We were tasked by New Balance to design and produce a complete store take over for the launch of the Furon 2.0 football boot and a colour-up of the Visaro boot.

Supplied with the key art, we created concepts for a full store wrap with window vinyls.

THE SOLUTION

The store interior was transformed with the use of magnetic graphics, floor vinyls and a freestanding display unit for merchandising the shoes.

The store was split down the middle 50/50 with the Furon 2.0 and Visaro graphics. This effect was carried through from the outside store wrap into the shop interior and incorporated into the design of the Display Unit.

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