As part of the Sports Direct annual conference Under Armour approached us to design two rooms at St James’ Park. They wanted a space to present upcoming campaigns and showcase products with an activity area in which staff could get involved in various exercises and drills. The vision was for both rooms to totally encompass the Under Armour aesthetic, meaning covering every surface.


After surveying the space allocated we ensured the end result was easily installed and removed without affecting the existing space. Over 2 days we transformed the rooms, creating false walls, covering carpets, adding TVs and audio systems. It was all worth it as Under Armour were awarded the best brand on show.