THE BRIEF

At a key time in their retail season, global brand UGG asked us to work with them on multi discipline POS campaigns across major flagship retailers nationwide. From lead creative, we designed, produced and installed their AW16 campaigns from; 3D installations in Selfridges Oxford Street and the Trafford Centre and the kids area atrium in John Lewis Oxford Street – to vinyl’s and doorwraps in schuh and tension fabric banners in Office. We also produced and distributed acrylic etched brand blocks for hundreds of major retailers and independent stores throughout the UK and Ireland.

THE SOLUTION

For UGG’s kids range in Selfridges we used glitter fabrics to highlight the brand with floor to ceiling glitter clad walls in the Trafford Centre and silver glitter wrapped tables in Oxford St. The tables were contour cut to give the effect of dripping ice and adorned with glitter shoe risers to further highlight the products on display. Also within Selfridges Oxford St. we created and installed copper and wood brand blocks and sheep skin topped plinths to promote the brand’s AW16 women’s range.

Within the John Lewis atrium area Oxford St. we designed, produced and installed UGG’s kids AW16 range using; glitter fabrics, birch wood shoe risers, real wood log 3D spaces, sheepskin, and painted leaves to highlight the shoes in an magical, outdoor themed display.

We also created: clear acrylic magnetic brand blocks etched both sides with seasonal POS inserted and distributed to 100’s of retailers throughout the UK and Ireland, vinyls and door wraps in schuh and tension fabric banners dye sublimated and distributed to 5 Office stores throughout the UK.

BACK
NEXT