THE BRIEF

When Vans asked us to work on their latest collaboration with Disney’s Toy Story in stores across the UK – we couldn’t wait to get started! We were asked to roll out a full store takeover of schuh Oxford St, utilising a range of Toy Story designs to bring the story to life within the flagship store. The work we produced had to create a consistent customer journey in multiple retail outlets across the UK, using key scenes and characters from the films to highlight the Vans x Toy Story collaboration. 

THE SOLUTION

Within schuh Oxford St we installed 3D displays in the store windows and the right hand downstairs stage. Upstairs we created an activation point within the window using ‘the claw’ alien / grabber scene as inspiration. Downstairs we created Andy’s bedroom on the right-hand stage – bringing his bedroom scene to life using a range of POS touch points to promote the Vans x Toy Story range.

Using the Oxford St install as key inspiration we produced and installed 3D displays across: Vans Carnaby Street, Liverpool One, Edinburgh, Sheffield and Lakeside. We also printed and installed vinyls across six UK stores; ensuring that the customer journey remained consistent throughout the campaign.

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