Within schuh Oxford St we installed 3D displays in the store windows and the right hand downstairs stage. Upstairs we created an activation point within the window using ‘the claw’ alien / grabber scene as inspiration. Downstairs we created Andy’s bedroom on the right-hand stage – bringing his bedroom scene to life using a range of POS touch points to promote the Vans x Toy Story range.
Using the Oxford St install as key inspiration we produced and installed 3D displays across: Vans Carnaby Street, Liverpool One, Edinburgh, Sheffield and Lakeside. We also printed and installed vinyls across six UK stores; ensuring that the customer journey remained consistent throughout the campaign.